The Golden Age of action movies is certainly over. Yet the likes of JCVD, Schwarzenegger and other gnarled action legends are still kicking ass and working away at movie projects (such as Pound of Flesh and Maggie). But, if the heydays of the 80’s are over, you can bet your bottom dollar that the $30 million pay cheques are a thing of the past too.
It is no surprise that such movie behemoths turn to commercials for a quick buck. Now Sly Stallone is treating us to his own big fat slice of glorious exploitative advertising.